It's simple really, we're a small team of enthusiasts that were bored of what has been recently available in terms of automotive related clothing, accessories etc. So we've made it our mission to do something about it.

No bullshit, no low quality overpriced mainstream shit, no doing things by the book. That's who we are.

We're in no way linked or supported by any corporate entity within the industry which gives us the freedom to design basically whatever we want and we can do it better and faster than other brands thanks to that.